Thursday, 2 December 2021

Zayn Malik just launched an Urdu-inspired fashion line. He tells us why

5784ad794b3deAfter a song in Urdu, Zayn Malik takes out a fashion line that pays tribute to his South Asian roots.

With his debut album Mind of Mine, Zayn Malik has launched a corresponding fashion line – a 23-piece collection that prominently features the Urdu script. Words like ‘Zayn’ and ‘Mind’ are written in Urdu on hoodies and jackets.

Zayn talked to Vogue about his foray into fashion: “Everything was created with the idea that this is something I would want to wear. I wanted to approach this as an opportunity to extend my ideas as an artist, and to give fans another facet of who I am.”

About incorporating the Urdu script, he explained, “My family is from Pakistan, so having artwork in Urdu has huge significance to me.”

But his personal favourite is a shirt called Z-Day, in which the singer is shown escaping a burning city. The artwork has an apocalyptic touch and will remind rock fans of album art from the ’80s, and for a reason!

To make that specific shirt, Zayn had enlisted the service of Mark Wilkinson, the man behind the artwork for Iron Maiden’s last record.

The Z-Day shirt is Zayn’s favourite

“Working with Mark gave me a license to do something exciting conceptually with a lot of color and detail,” says the singer. “The art we created gives a nod to the vintage rock-band T-shirts but with my own concept.”

We’ve already seen Gigi Hadid rock the Zayn jacket. Here’s hoping we look half as good as she did!

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