With his debut album Mind of Mine, Zayn Malik has launched a corresponding fashion line – a 23-piece collection that prominently features the Urdu script. Words like ‘Zayn’ and ‘Mind’ are written in Urdu on hoodies and jackets.
Zayn talked to Vogue about his foray into fashion: “Everything was created with the idea that this is something I would want to wear. I wanted to approach this as an opportunity to extend my ideas as an artist, and to give fans another facet of who I am.”
About incorporating the Urdu script, he explained, “My family is from Pakistan, so having artwork in Urdu has huge significance to me.”
But his personal favourite is a shirt called Z-Day, in which the singer is shown escaping a burning city. The artwork has an apocalyptic touch and will remind rock fans of album art from the ’80s, and for a reason!
To make that specific shirt, Zayn had enlisted the service of Mark Wilkinson, the man behind the artwork for Iron Maiden’s last record.
“Working with Mark gave me a license to do something exciting conceptually with a lot of color and detail,” says the singer. “The art we created gives a nod to the vintage rock-band T-shirts but with my own concept.”
We’ve already seen Gigi Hadid rock the Zayn jacket. Here’s hoping we look half as good as she did!