LONDON: We may soon see ads on popular messenger WhatsApp. The parent company Facebook plans on opening up the WhatsApp more to advertisers. Moreover, Facebook had announced a redesign of Messenger at its developer conference earlier last week.
The speculations around the messenger app would be showing ads grew after WhatsApp founder Jan Koum left Facebook. The rumors have been uprising since then that the adverts will come in the future of WhatsApp after the departure of the co-founder who was against advertising on the chat platform. However, it seems now it would be no longer ads free.
“As far as advertising is concerned, we’re definitely getting WhatsApp more open,” the social media giant’s vice president of messaging products, David Marcus told CNBC.
WhatsApp, the world’s most popular chat app has over 1.5 billion active users each month. Facebook purchased the messenger back in 2014 for $19 billion. Unlike Facebook’s other apps, Facebook, Messenger, and Instagram, WhatsApp has so far remained an ad-free program. However, now it looks to be changed soon.