Twitter announced an end to political campaign and issue ads on its service, calling it an important step in reducing the flow of election-related misinformation.
But some of its users might face an unintended consequence or two.
Among those potentially affected could be public-interest nonprofits eager to reach an audience larger than their official followers, challengers to incumbent officeholders, and — obviously — political consultants who make a living placing ad buys for their candidates.
Twitter CEO Jack Dorsey said in a series of tweets that paid political messages in the targeted environment that social media enables can be fraught.
A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.
— jack 🌍🌏🌎 (@jack) October 30, 2019