Tuesday, 26 October 2021

SnapChat Loses 3 Million Daily Active Users

LONDON: Rival image and video app Instagram introduced Stories – its own version of Snapchat’s Story feature – two years ago, and it has since grown to have a larger user base than the whole of Snapchat.

Snapchat’s major redesign, first introduced towards the end of 2017, was also met with criticism by many users – including high-profile users such as Kylie Jenner – eventually forcing a further redesign.

Since then, the company has also launched a second-generation pair of its Spectacles, camera-enabled sunglasses that can upload content directly to Snapchat, in an attempt to diversify beyond software.

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