LONDON: Singer Selena Gomez is one of the highest followed celebrities on Instagram. She has about 141 million followers and her Instagram page is indeed a treat to one’s eyes. Endorsement from the actress/singer means company’s make big money due to her large number of followers.
Puma has successfully cashed Gomez’s social media clout in order to create a greater impact than they ever could on its own. “In dollars, that means some of Selena’s posts equated to nearly $3.5 million in Media Impact Value per post, whereas Puma’s best-performing one only reached $195K,” said Alison Bringé, chief marketing officer of Footwear News, Page Six reported.
Gomez often posts pictures wearing Puma products including sports bra, running tights and sneakers on her Instagram.