BOLLYWOOD superstar Salman Khan’s blockbuster Bajrangi Bhaijaan will release in China on March 2, making it the actor’s first film to hit the screens in the country.
Eros International, in association with Chinese film company E Stars Films Ltd, will release the movie in China during the Chinese Lantern Festival, according to a statement issued on Monday.
Directed by Kabir Khan, Bajrangi Bhaijaan stars Khan as Bajrangi, an ardent devotee of Hindu deity Hanuman, and tells the story of his journey to reunite a six-year-old Pakistani girl – who somehow gets lost in India – with her parents back in Pakistan.
Given the success of Indian film releases in China, the studio and the makers are confident of the movie’s box office potential in China, one of more promising international markets for Indian films.
Jyoti Deshpande, group CEO, Eros International, said: “China has emerged as an important market and major box office earner for Indian films in recent years, what with the recent success of Dangal. We are delighted to partner with E Stars to showcase our film to China.
“Our Indo-China co-productions are still in the making which we are extremely excited about. Meanwhile, what better film than Bajrangi Bhaijaan, starring one of India’s most loved superstars that weaves the universal story of cross-border friendship, to release in a growing market like China.
“There are no international films releasing during that period in China so we hope to have a fantastic run at the box office in the world’s biggest film market.”