Thursday, 30 June 2022

Sahir Lodhi’s ‘Raasta’ bombs at the box office


KARACHI / LAHORE: 2017 kick started on a low note for the Pakistani film industry. Having just recuperated from the five-month ban on Bollywood films, cinemas were struggling to bring their lost audiences back. Three months in, and they are still struggling. The fact that there has been no raasta-1high-profile film to attract crowds, low attendance in theatres prevails. In another effort, Sahir Lodhi attempted to transfer his morning show fan base to cinemas with his debut film Raasta. But it has deadly bombed at the box office, collecting only Rs2.3 million in the first five days of its release, according to a Distribution Club official. According to the official, the film was released in 55 cinemas across the country but the distributors have suffered financially. “We are disappointed and have realised that purchasing Raasta was not a good decision. Now we are facing losses. Besides other factors, technically its production, script, acting and dialogues were weak and disappointed the public,” he told. “ Despite repeated requests, Sahir Lodhi didn’t hold a press conference in Lahore even though he was present in the city. We were surprised at his overconfidence and now the result is in front of everyone,” he added. The Distribution Club’s claims go parallel with the exhibitors who are witnessing the crowd turning away from their cinemas. Prince cinema owner in Gujranwala, Nasir Ismail said, “The performance has been very poor. There were only 75 people in a 600-seat cinema on the first day. I haven’t watched the film but everyone who did was left disappointed. People are not coming to watch anymore because no one liked it.” Super Cinemas general manager Khorem Gultasab shared that they even took Raasta off the multiplex after the weekend. “We took Raasta off the multiplex screens because there was no audience for it. The maximum turnout was 10 to 24 people per show,” he mentioned.

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