LONDON: Leading sports evaluation firm Nielsen Sports has given the HBL Pakistan Super League (PSL) a hugely positive report on the third edition of the tournament.
The event was held in February-March this year in the UAE with three games including the final played in Pakistan, said a spokesman for Pakistan Cricket Board (PCB) here on Tuesday.
“The combined media exposure brand value worth for HBL PSL season three (PSL, official partners and franchises) was calculated at $230+ million,” he added.
According to Nielsen Sports, who conducted an extensive research on the league, the HBL PSL and its official sponsors generated 38 percent higher value than the previous season showing a rapid growth in the league.
Social media was the media platform that showed the greatest growth, increasing the value for HBL PSL and its sponsors by almost four times. This was mainly due to more uploaded content and higher fan engagement on Face book and Twitter on the official HBL PSL platforms.
Nielsen Sports is the premier provider of analytics and insights within the sports industry, offering the most reliable source of independent and holistic market data in the sector and the most complete view of consumer trends and habits worldwide.
The firm also recently delivered the first ever global market research for the International Cricket Council (ICC).
The HBL PSL team, stakeholders and franchises were presented a thorough report on the third edition of the HBL PSL by sports evaluation firm Nielsen Sports here on Tuesday.
Kelvin Watt, Managing Director Africa and Middle East Nielsen Sports, who presented the report, spoke on the HBL PSL growth in the third edition.
Watt feels that the 2018 edition has further increased HBL PSL’s value in and outside Pakistan.