Sunday, 5 December 2021

Pizza Hut pulls ad after offending stuttering Saudis

RIYADH: Fast-food giant Pizza Hut has been forced to remove an advert that it posted on Twitter because it was considered offensive to people with speech impediments. The pizza chain had posted the ad on International Stuttering Awareness Day.

The text of the advert repeated the first letter of words a number of times to suggest a stutter. It was posted on Sunday with the aim of promoting Pizza Hut’s current deals. It proved to be a serious error of judgment on behalf of the chain, however, prompting a backlash from angry consumers.

Others sought to boycott the pizza purveyor, with the hashtag “I_boycott_PizzaHut” trending across Saudi Arabia, while angry customers slammed the company for its offensive gaffe.

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