The text of the advert repeated the first letter of words a number of times to suggest a stutter. It was posted on Sunday with the aim of promoting Pizza Hut’s current deals. It proved to be a serious error of judgment on behalf of the chain, however, prompting a backlash from angry consumers.
— غادة (@GhadaOs) October 22, 2017
Others sought to boycott the pizza purveyor, with the hashtag “I_boycott_PizzaHut” trending across Saudi Arabia, while angry customers slammed the company for its offensive gaffe.
— Talal (@TheNotoriousKSA) October 22, 2017
— Abdul (@TheKsaTweet) October 23, 2017