Wednesday, 1 December 2021

PFDC L’Oreal Bridal Week 2017

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LAHORE: There was an infectious, palpable energy buzzing at the PFDC L’oreal Paris Bridal Week (PLBW) for the event’s first day was one of many hits and few misses.

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There was fashion that stood out, a new glossy venue that helped keep things fresh and even a new format for the catwalk with the models zig-zagging their way through two parallel rows a la international events.

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It had one craning the neck quite a bit but it often takes time to get accustomed to new changes.

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And one has to acknowledge that the Pakistan Fashion Design Council (PFDC) isn’t afraid of change, of shaking things up and trying to move towards greater efficiency.

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The first day of fashion week, for instance, featured merely four designers but each collection was well-conceived and cohesive.

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It’s always better to show fewer collections than to show many mediocre ones – one hopes that the council continues to stay true to this adage over the remaining two days of PLBW.

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The red carpet lacked celebrity guests but this is nothing out of the ordinary. With multiple fashion weeks clustered through the year, the events have lost their novelty value and celebrities don’t throng the front rows the way they used to about five years ago.

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Instead, style statements took center stage on the red carpet for a small smattering of fashion week’s most loyal attendees, the electronic and print media, seem to be developing an ethos of their own. Amongst the usual milieu of dresses ‘borrowed’ off designers, one saw some interesting looks; a cool jacket, a quirky belt, psychedelic makeup.

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The catwalk brought in its share of entertainment with actress Resham showstopping for GOLD by Reama Malik, Humaima Mallick for Shamsha Hashwani and theatrics courtesy an Ali Xeeshan finale. The fashion wasn’t too bad either…

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