Wednesday, 1 December 2021

Nutella faces boycott from customers after tweaking recipe


BERLIN: It’s the gloopy chocolate and hazelnut spread that has become a worldwide food phenomenon, whether slathered on toast or eaten straight from the jar by the spoonful.

But aficionados of Nutella are up in arms after discovering that the recipe has been secretly changed, with more sugar and fat – but fewer hazelnuts.

Ferrero, Nutella’s Italian manufacturer, admitted it had carried out “fine-tuning” but insisted the nutritional value of the new version was similar to its predecessor.

The recipe tweaks had been spotted by the eagle-eyed German consumer group Hamburg Consumer Protection Centre and revealed on its Facebook page. It claimed the new recipe has increased the content of powdered skimmed milk from 7.5 per cent to 8.7 per cent, and sugar from 55.9 per cent to 56.3 per cent.

Furious Nutella fans took to Twitter to criticise the changes, using the hashtag #boycottNutella.

@AllesParr tweeted: Not a good idea to mess with #Nutella lovers!

Another wrote: “If the rumours of #Nutella changing their recipe are true, I am boycotting them.”

And another fan said Ferrero “should be reducing sugar content in this day and age”.

In a statement Ferrero confirmed the changes had been made but insisted that “the quality … and all other aspects of Nutella remain the same”.

The nutritional content of Nutella has not been without controversy. Earlier this year fans were shocked by a “deconstructed” photo of its raw ingredients – shown in layers of a jar – that revealed the high sugar content.

“We are shocked to see Nutella has ramped up the amount of sugar in its already sweet product,” said Kawther Hashem, nutritionist at Action on Sugar.

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