LONDON: Singer/actor Jennifer Lopez has collaborated with Bollywood diva Malaika Arora Khan for a special fitness project in India. The two have joined hands to invest in an Indian based yoga and wellness startup called SARVA.
Both the celebs are fitness enthusiasts and often share their fitness regime on social media. Started in March 2016, SARVA was born as a brainchild of a yogi-turned-entrepreneur, Sarvesh Shashi, when he was 23 years old.
According to Indian media reports, JLo said in a statement, “I have personally benefited from my regular practice of yoga and believe that it has made a difference to my life both physically and mindfully. The enthusiasm that Sarvesh brings to SARVA is promising and infectious”.
“I believe in its vision and view it as a great common ground for a brilliant investment opportunity along with co-creating and serving a global community,” she added.
“I have for long been zealously practicing yoga and experienced the dynamics of its inner energy and mental equipoise. Six months ago, SARVA and I partnered to start Diva Yoga, a unique studio concept for women only and we are overwhelmed with the way it has evolved,” said Malaika.
“I am happy to look beyond and invest in it, becoming a part of the overall company that comes with a vision of connecting seven billion breaths globally, using finesse and a hi-tech approach,” she added.