Tuesday, 19 October 2021

ICC Women’s T20 World Cup 2020 becomes most watched event in cricket history

SAEED KHAN / AFP

DUBAI: The International Cricket Council (ICC) revealed record viewing figures of the ICC Women’s T20 World Cup 2020, which has become one of the most watched women’s sporting events in history as the sport continues to set new benchmarks on and off the field.

The marquee tournament has already clocked up 1.1 billion video views via ICC digital channels, which is more than 20 times the video views delivered in the previous edition played in the West Indies in 2018 and 10 times the previous most successful women’s cricket event, which was the ICC Women’s Cricket World Cup in 2017.

These figures make the 2020 Women’s World Cup the second most successful ICC event ever after the ICC Men’s Cricket World Cup 2019 and that trend continued via broadcast with the final achieving record viewership worldwide.

The ICC revealed that the live viewing hours recorded in Australia were 13.45 million which is 473% higher than the 2018 tournament, driven by their hosting and an increase in coverage on the free-to-air channels.

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