Knowing marijuana smokers can get serious hunger pangs, one fast-food chain is looking to take advantage of the start of California’s legalization of pot for recreational use.
San Diego-based Jack in the Box plans will sell a weed-themed Merry Munchie Meal at three southern California locations in mid-January.
In November 2016, Californians approved Proposition 64, which legalized sales of recreational marijuana for adults starting Monday, the beginning of the new year.
The limited-time offer is in partnership with cannabis lifestyle website Merry Jane – itself an allusion to marijuana’s “mary jane” nickname – backed by rapper and TV game-show host Snoop Dogg.
The meal will be tested Jan. 18-25 at select Jack in the Box locations in Long Beach, Snoop’s hometown.
The meal box, part of Jack in the Box’s late-night menu, has half-servings of curly fries and onion rings, two tacos, five mini churros, three crispy chicken strips and a small drink. The price is $4.20 – April 20, or 4/20, is “Weed Day” – plus tax.
“We are about welcoming all of our guests, no matter what they’re craving or why they’re craving it,” Chief Marketing Officer Iwona Alter said in a statement.