WASHINGTON: Facebook rolled out its online dating service for the United States, a move taking on rivals such as smartphone app Tinder.
The free “Facebook Dating” site which was announced last year and already available in other countries will allow users to link their Facebook and Instagram post to a separate dating profile.
It will seek to facilitate connections among the more than two billion users of the social network worldwide.
“Facebook Dating allows you to match with friends of friends and/or people not in your friend circle,” said a blog post from Nathan Sharp, head of the project.
One of the features, “secret crush” which allows people to connect if they both secretly express interest in each other.
“Facebook Dating won’t match you with friends, unless you choose to use Secret Crush and you both add each other to your list,” Sharp said.
“Finding a romantic partner is deeply personal, which is why we built Dating to be safe, inclusive and opt-in. Safety, security and privacy are at the forefront of this product.”
Sharp said users will have the ability to report and block anyone,and prohibit people from sending photos, links, payments or videos in messages.
Users may share their “stories” posts from the network, which are short video segments, which will help the service be “authentic in a way that a typical dating profile can’t,” according to Sharp.