LONDON: Facebook announced two new advertising tools to help small businesses save time and resources so they can focus on growth: Automated Ads, Appointments and new video creative tools.
With Automated Ads, the business owner is asked a few simple questions about their business and their goals to help develop a customized marketing plan for their business.
Some of the most helpful features of Automated Ads include multiple versions of the ad.
Business owners can create up to six different versions of their ads automatically. The automated ads solution will suggest call-to-action buttons, text and other creative details based on information from the business’ Page, and once the ad is active, the solution will automatically show the best-performing version.
The tailored audience suggestion is the solution that will suggest audience options or recommendations based on information from the business’ Page.
Recommended budget that generates results: The solution will recommend a budget most likely to get business results based on the goal. Businesses can also provide their own budget and the solution will share the estimated results that they can expect.