PARIS: Deepika Padukone was officially announced as the newly appointed global ambassador of beauty brand LOréal Paris – joining the likes of Jane Fonda, Blake Lively, Julianne Moore, Susan Sarandon and Aishwarya Rai Bachchan. “I’ve always believed that feeling beautiful begins with feeling confident about yourself and L’Oréal Paris with its powerful message ‘Because we’re worth it’, has always encouraged women to do that,” Deepika said in a statement that it a privilege for her to be representing the brand. Deepika’s Hindi film journey began with Om Shanti Om in 2007, and she has been on a roll ever since, showcasing her versatility as an actor suitable for content-driven movies like Piku, Finding Fanny, Tamasha as well as for mainstream entertainers like Bajirao Mastani and Yeh Jawaani Hai Deewani. She even made her Hollywood debut with the Vin Diesel starrer xXx: Return of Xander Cage.
Alongside her acting career, Deepika is vocal about issues close to her heart and has founded ‘The Live, Love, Laugh Foundation’, to create awareness about mental health issues in India. Deepika’s beauty, confidence and grace coupled with how she is intelligent, sensitive and self-made, have been described as reasons why she has been roped in as an ambassador for the brand, L’Oréal Paris officials said. At an event here on Friday night, Deepika was asked if she will walk the red carpet of the Cannes Film Festival as a representative of the brand. To our dismay, she will be giving the film festival a miss this year and added that all her energies are currently focused on her new project Padmavati.