Monday, 24 January 2022

Burger King ad explains net neutrality with flame-grilled Whoppers

Burger King ad net neutrality flame-grilled Whoppers

LONDON: The chain tricked customers into thinking they’d adopted the new rule by creating fast and slow lanes for service – and, damn, were they angry about it.

Burger King’s new ad has become a sensation, with more than a million views on YouTube and it’s lighting up Twitter.

In the ad, customers, who the restaurant says are real, are told they will be charged different prices for a Whopper based on speed, or MBPS (making burgers per second). Prices range from $5 to $26.

The customers grow increasingly furious in an art-imitating-life display that mocks new internet rules that have led to wide-scale protests and even death threats.

There’s even a jab at Ajit Pai, who heads the federal commission that voted last month to eliminate net-neutrality protections for the internet (hint: look for the colossal Reese’s coffee mug).

Net neutrality is the principle that internet providers treat all web traffic equally, and it’s pretty much how the internet has worked since its creation.

The Federal Communications Commission last month repealed the Obama-era rules, giving internet service providers such as Verizon, Comcast and AT&T permission to slow or block websites and apps as they see fit or charge more for faster speeds.

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