LONDON: Apple introduced its first new iPod model in four years, highlighting music and games as it continued to make a priority of serving up digital content.
The new-generation iPod touch, essentially an iPhone without the phone calls, was available in more than two dozen countries at Apple’s online shop starting at $199.
“We’re making the most affordable iOS device even better with performance that is twice as fast as before, Group FaceTime and augmented reality,” said Apple vice president of product marketing Greg Joswiak.
“The ultra-thin and lightweight design of iPod touch has always made it ideal for enjoying games, music and so much more wherever you go.”
The iPod touch evolved from the original iPod digital music player first launched by Apple in 2001.
The iPod touch became popular with people, particularly parents of internet-coveting children, who wanted mobile devices for getting online without the cost of telecommunications services.
The mobile devices can connect to the internet using Wi-Fi hotspots.
Apple earlier this year unveiled streaming video plans along with news and game subscription offerings as part of an effort to shift its focus to digital content and services to break free of its reliance on iPhone sales.