MANCHESTER: The 2019 men’s Cricket World Cup was the most watched event in the International Cricket Council’s (ICC) history.
The sport’s global governing body reported a worldwide cumulative audience of 1.6 billion for live coverage, a 38 per cent increase over the 2015 Cricket World Cup, and a unique broadcast audience of 706 million viewers, up 22 per cent on four years ago.
The ICC went on to add that 41 per cent of the audience were women, while 32 per cent of the 706 million were aged 18 to 34.
Fans watched the games for a longer period too, with the competition amassing 13.7 billion global viewing hours, a record for an ICC event. This represented a 72 per cent increase from the 2015 event.
The most watched match globally was India’s victory against Pakistan, which had 273 million unique viewers tuning in to linear television coverage, with another 50 million digital-only viewers.
In the UK, the tournament reached a unique audience of 24 million across live and highlights coverage. A unique audience of 15.4 million watched England’s dramatic victory against New Zealand in the final, making it the most watched game of cricket in the country.
India led the way with the consumption of live matches on digital platforms with Hotstar reporting a world record for the highest ever concurrent viewership of a live stream with 25.3 million viewers during the India versus New Zealand semi-final.
More people in Pakistan, Bangladesh and Sri Lanka watched this year’s World Cup compared to 2015, with increases of 37 per cent, 35 per cent and 11 per cent, respectively.