MONTREAL: Canadian model Rick Genest, better known as the Zombie Boy, is dead, reports his Montreal-based agency Dulcedo Management on its Facebook page. He was 32.
The entertainment world is in shock following the death of tattooed model Zombie Boy – real name Rick Genest – in a suspected suicide.
From starring in Lady Gaga’s Born This Way video to breaking Guinness World records for his inkings, the 32-year-old made an indelible mark on the industry.
So much so that before his death, the Science Museum in London were planning to unveil a 3.5 metre of the star called ‘Self-Conscious Gene’, by British artist Marc Quinn.
But his decision to have 90 per cent of his body tattooed to resemble a ‘living skeleton’ was sparked by tragedy, when a life-threatening health crisis sent the Canadian star into a dark spiral.
In a short message, the agency says it is “shocked and pained by this tragedy.” Paying tribute to him, the agency wrote he was an “Icon of the artistic scene and the fashion world, this innovator, against popular culture, has been able to charm all hearts.”
He made an appearance in Lady Gaga’s music video “Born This Way”.