However, YouTube has now unveiled a trio of new ways for YouTubers to make money. And together they represent YouTube looking beyond advertising revenue. Which, given that YouTube is owned by Google, one of the online advertising giants, is important.
In a post on the YouTube Blog, Chief Product Officer, Neal Mohan, explains how YouTube now boasts almost 2 billion users every month. However, YouTube wants content creators to be able to earn a serious crust, which is why YouTube is looking beyond advertising.