Tourism is booming in the UK with nearly 40 million overseas people expected to have visited the country during 2017 – a record figure.
Tourist promotion agency VisitBritain forecasts overseas trips to the UK will increase 6% to 39.7 million with spending up 14% to £25.7bn this year.
Britons are also holidaying at home in record numbers.
British Tourist Authority chairman Steve Ridgway said tourism was worth £127bn annually to the economy.
He called the sector an “economic powerhouse” and a “job creator right across Britain”.
“Two-and-a-half times bigger than the automotive industry, employing three million, tourism is one of our most successful exports and needs no trade deals to compete globally.”
The UK has become a cheaper place to visit for tourists from overseas following the fall in the value of the pound since the Brexit vote last year.
But Mr Ridgway said: “Tourism is a fiercely competitive global industry and you cannot just build a strong, resilient industry on a weaker currency.
“We must continue to invest in developing world-class tourism products, getting Britain on the wish-list of international and domestic travellers and we must make it easy for visitors to make that trip.”