Wednesday, 18 July 2018

Starbucks back in hot water for mocking stutterer

NEW YORK: Starbucks was back in hot water, three months after a branch manager called the police on two black men – this time for seemingly mocking a customer with a stutter.

When the customer, called Sam, gave his drink order in a Philadelphia Starbucks on June 27, he stuttered over his name.

The barista replied “Okay, S-s-s-sam” and, as he handed over the iced coffee to Sam, the latter found the label was marked “SSSAM,” according to friend and business school student Tan Lekwijit, who reported the incident on Facebook.

When Sam emailed the company to complain, he was offered $5 credit. But Lekwijit said Starbucks had “missed the point” and took to Facebook to “raise awareness”.

“It was about how you treat people with speech impairments, not how you write names,” he wrote.

“I am writing this not because I want to get anybody into trouble, but because I want to raise awareness among the employees,” he added.

“There are many people with speech disorders who are in a worse position than my friend’s and struggle with self-esteem and self-confidence.

“Getting this kind of treatment from people, especially service employees, only scars them – and I beg Starbucks employees to have this in mind.”

Starbucks announced on Twitter Thursday that the employee had been sacked.

“We have zero tolerance for discrimination and are addressing this immediately,” the company wrote on Lekwijit’s Facebook page.

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