LONDON: Gen Z considers Snapchat its favorite social media platform, but it’s not the social app teens use the most. People hate even the simplest of changes, especially when it’s a brand or logo that’s been fairly consistent over time.
Snapchat updated their logo last week, making the outline of its signature ghost, “Chillah,” a little bolder and more defined against the yellow background.
No big deal, right?
As they say, it’s a thin line between love and hate. And the company’s shift to a thicker line has brought out many “irrationally upset” Snapchat users to lament the change on Twitter.
Anyone else irrationally upset by the Snapchat logo change? pic.twitter.com/le8lV7si3I
— Tyler Roney (@TylerJRoney) August 14, 2019
I can’t get over how uncomfortable the new Snapchat logo makes me pic.twitter.com/d8sVXzkq45
— brett (@tt3rb) August 14, 2019
Is anyone else being slowly driven bonkers by the new black outline in the Snapchat icon pic.twitter.com/Dm2g3ZKIf6
— Kristin Chirico (@lolacoaster) August 15, 2019
Oh my god that snapchat logo I can’t get over it why’s it so childish like it looks like an android logo against all my other apps
— fokin el😏 (@elklien) August 14, 2019
the outline on the Snapchat icon is making me so uncomfortable WHO approved this mess
— Kiara Nelson (@_kiaranelson) August 13, 2019
the old the new
snapchat vs snapchat
icon icon pic.twitter.com/rpT505YYSc
— Tucker Bruinsma (@thetuckmaster) August 15, 2019
the new snapchat icon is severely disrupting my inner peace
— RayChal (@rachelslathar) August 14, 2019