LAHORE: Former captain of Pakistan women’s cricket team Sana Mir slammed the advertisement promoting the objectification and body shaming of women.
Reportedly, Mir was talking about a hair removing cream advertisement, which shows the skin smoothness of women is a plus point for her on the sports field.
In a Facebook post, the former captain criticised the ad, stating: “To all young girls out there who aspire to take up sports. Make no mistake: you need strong arms, not smooth arms, on a sports field. “
Mir, who had led Pakistani team in numerous international tournaments, talked about the double standards of “celebrities and corporate sponsors” regarding the beauty standard of women. “We – corporate sponsors and celebrities – always talk about our concern regarding the objectification of women in different professional settings. It infuriates us most of the time.
We see endless posts and statuses on social media expressing our anger. But when it’s time to walk the talk, I have seen very few sponsors or celebrities actually take a stand to support women being comfortable in their own skin.”
The 32-year-old cricketer said that a Mahira Khan ad for a hair removal cream pushed her to address the issue.
She further wrote that one such advertisement has forced her to write with her concern that “latest campaign by a company promoting a hair removal cream.”