Wednesday, 18 September 2019

Samsung bends over backwards to rev smartphone desire

SAN FRANCISCO: Samsung on Wednesday is expected to unveil new flagship smartphones including one with a screen that can fold closed like a book as it seeks to boost the moribund market.

Much of what is in store at a Galaxy Unpacked event that the South Korean consumer electronics giant is hosting in San Francisco has been revealed in leaks, including a Galaxy 10 television commercial accidentally aired.

New Galaxy models will mark the tenth-anniversary of the line, and Samsung is to show off wireless ear buds.

However, the spotlight is likely to be commandeered by a handset with a bendable screen that would allow it to fold from tablet-sized to a smartphone form.

The innovation would be arriving on a global smartphone scene that has cooled as the devices become ubiquitous and buyers put off upgrading from models they own.

“The industry is in flat to declines and we’ve reached a saturation point of smartphones,” said Moor Insights and Strategy principal analyst Patrick Moorhead.

“What Samsung needs to do, no different from Apple, is give people a reason to get rid of a phone that might be perfectly fine for something different.”

The argument for a phone that can fold open to provide a larger screen is an easy one – buyers have shown a preference for “more real estate” to watch videos, play games, work, and more.

Samsung was mocked when it introduced large-screen Note phones, only to wind up giving rise to a “phablet” trend that rivals followed.

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