LONDON: Asda, Aldi and Sainsbury’s have announced customers buying high caffeine energy drinks will be asked to show ID within weeks.
The ban will kick in at Asda, which is the first of the “big four” to announce an age limit, on March 5.
Sainsbury’s is the latest retail giant to require anyone who they believe is under 16 to show ID when buying drinks like Red Bull, Relentless, Monster Energy and Rockstar.
In a statement, Sainsbury’s said: “From March 1 we’ll prevent the sale of high-caffeine energy drinks to under-16s.”
Aldi will apply the ban to soft drinks containing 150mg of caffeine per litre from March 1.
Oliver King, Aldi’s managing director of corporate responsibility, said: “We are introducing this age restriction in response to growing concern about the consumption of energy drinks among young people.”
The three supermarkets have made the move after Waitrose became the first to install the ban which will hit dozens of big brand energy drinks.
It comes after evidence emerged that high consumption of the drinks, such as Red Bull and Monster, can fuel unruly and risky behaviour.
It has even been suggested that regulator consumption is a gateway to drug use, smoking and alcohol abuse.