Friday, 19 July 2019

‘Kalank’ to earn Rs 100 crore in first week

BOLLYWOOD: ‘Kalank’, starring Varun Dhawan, Alia Bhatt, Sanjay Dutt, Madhuri Dixit-Nene, Aditya Roy Kapur and Sonakshi Sinha, is all set to hit the theatres today (Wednesday) and trade has high expectations from the Karan Johar production.

The holiday release – the film is releasing on a Wednesday to take advantage of an extended weekend – is riding a promotional blitz and strong audience interest.

The film releases today (Wednesday), a holiday in many parts on the account of Mahavir Jayanti, which will then be followed by a holiday on Good Friday. Film and trade business analyst Girish Johar feels positive that the film will open at around Rs 20 crore.

Talking to Hindustan Times about the impact of an extended weekend on the film’s opening, Girish Johar said, “The chances of a wonderful opening are high as one of the country’s biggest production houses Dharma is coming with Varun Dhawan and Alia Bhatt and many more big stars like Sanjay Dutt and Madhuri Dixit-Nene, Aditya Roy Kapur and Sonakshi Sinha. The film’s a big budget venture and the story also looks good. Then there’s Mahavir Jayanti holiday on Wednesday, which will benefit the film’s box office collections.”

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