LONDON: UK multiplay telco Virgin Media is offering existing Virgin TV customers a free upgrade to its V6 box, giving them access to what the operator says is the very-best connected entertainment experience alongside ultrafast broadband.
In what is one of the largest customer upgrade programmes ever carried out in the UK, Virgin Media is accelerating the rollout of its best-ever box and will end the year with the majority of its TV customers using the next-generation, 4K-ready V6.
The upgrade programme comes as Virgin Media installs its millionth V6 box TV customer; just over one year since it was first launched.
Customers who take a TV and broadband bundle will be able to upgrade their older set-top box for Virgin TV’s smallest, smartest and fastest V6 box at no additional cost and with no re-contract requirements.
Eligible customers will be contacted in the coming weeks with details of how they can request their V6 box. The vast majority will be able to self-install avoiding the need for an engineer visit.
Since the launch of the Virgin TV V6 box in December 2016, and investment in a variety of exclusive programming, Virgin Media has continued to grow its TV subscriber base and has seen increased satisfaction from customers with the V6. Approximately one in four Virgin TV customers already have the latest box.
The V6 box is half the size of the previous TiVo box with 10 times the power and allows people to record six programmes while watching a seventh recording or stream. Virgin TV V6 boxes support 4K Ultra-High Definition (UHD) TV with Netflix and YouTube already available in 4K.