Friday, 17 August 2018

Fifty Shades Freed finale steams up box offices

Fifty Shades Freed

LOS ANGELES: Universal’s “Fifty Shades Freed,” the last chapter in the erotic romance trilogy that has enjoyed huge popularity among mostly female audiences, vaulted to the top of North American box offices with an impressive weekend opening estimated at $38.8 million.

With ticket sales rebounding sharply from totals depressed last week by football’s Super Bowl, “Freed” led three new releases to the top, with Sony’s “Peter Rabbit” coming in second and Warner Bros.’ “The 15:17 to Paris” placing third, industry tracker Exhibitor Relations reported.

Fifty Shades Freed 1

But the final chapter of the steamy “Fifty Shades” series – promoted by Universal with the not-so-subtle line, “Don’t Miss the Climax” – dominated. It accounted for a third of the total estimated take of the top 12 movies, helping push global sales for the trilogy past $1 billion. Dakota Johnson stars again as English lit major-turned-publisher Anastasia Steele, while Jamie Dornan plays her lover-turned-husband, the kinky, hunky and frequently shirtless Christian Grey.

Females accounted for three in four of the North American moviegoers, according to The Hollywood Reporter. The slightly more family-friendly “Peter Rabbit,” which mixes live actors with computer-generated animation, raked in $25 million, far exceeding Sony’s projections. James Corden voices the lead bunny as he feuds with garden owner Domhnall Gleeson for the affections of sweet-hearted neighbor Rose Byrne.

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