LONDON: Facebook confirmed that it’s changing the name of its two most popular apps, Instagram and WhatsApp, to better disclose its ownership of the apps. Soon, Instagram will be known as “Instagram from Facebook” while WhatsApp will become “WhatsApp from Facebook.”
The re-branding effort was discovered on Friday by journalists at The Information, and was then confirmed by representatives of Facebook.
“We want to be clearer about the products and services that are part of Facebook,” a spokesperson told The Information. Sources told the publication that they were recently notified of the changes and appear to be coming as a result of antitrust regulators scrutinizing the company’s holdings.