PARIS: The State’s data watchdog has opened its first investigation into Google to examine a suspected infringement of EU privacy rules covering the sharing of personal data of internet users.
The Data Protection Commission has begun a statutory inquiry – the regulator’s 19th investigation into a big tech company – into the internet search giant in the area of personalised online advertising.
At the centre of the investigation is the Silicon Valley company’s processing of personal data through its online Ad Exchange, where companies bid to advertise to internet users based on their web browsing history.
“The purpose of the inquiry is to establish whether processing of personal data carried out at each stage of an advertising transaction is in compliance with the relevant provisions of the General Data Protection Regulation, ” said the commission. This includes “the lawful basis for processing, the principles of transparency and data minimisation as well as Google’s retention practices,” the regulator added.
The commission said the investigation arose from its ongoing examination of data protection compliance in personalised online advertising and from a number of submissions concerning ad technology.