SAN FRANCISCO: Apple launched a smartphone-generation credit card in the US and moved closer to hitting the hot streaming television market with a new subscription service.
The moves come as Apple shifts to emphasize digital content and other services to offset a pullback in the once-sizzling smartphone market.
Arrival of an Apple Card tailored particularly for iPhone fans came with reports that the technology titan is keen to launch its TV+ streaming service before Disney goes live with a rival in November.
Apple TV+ will debut with a small selection of original content and a possible subscription price of $9.99, Bloomberg reported, citing people familiar with the matter.
The price would be more than that charged by powerhouse players Netflix and Amazon Prime as well as the announced subscription cost of a Disney+ service to launch on November 12.
California-based Apple did not immediately respond to a request for comment about TV+.