BAY AREA: Christmas may be over, but the holiday retail season isn’t.
After a brief respite on Christmas day, retailers swung open their doors once again Tuesday – some with extended opening hours – hoping to lure shoppers with steep post-holiday discounts, or to accommodate a busy day of people returning presents or using gift cards.
The Sunvalley Shopping Center in Concord opened its doors at 9 a.m., an hour earlier than usual, and planned to stay open until 10 p.m., an hour beyond the mall’s regular closing time. Both the Bay Street outdoor mall in Emeryville and Stoneridge Shopping Center in Pleasanton advertised hours from 7 a.m. to 10 p.m. on their websites. The Westfield Oakridge mall in San Jose and the Westfield Valley Fair in Santa Clara both opened early at 8 a.m. and planned to close at 9 p.m.
Elissa Shumate, of Martinez, was shopping at the Bath and Body Works store in Sunvalley, where she came to use a gift card and make returns at other stores.
“The day after Christmas is a good time to use it,” Shumate said of the gift card she received for Christmas, noting that the post-holiday sales give the card even more value.
Indeed, Bath and Body Works was buzzing with shoppers who flocked to bins full of discounted bath and fragrance items. Many items were marked 50 to 75 percent off, which caught the eye of some shoppers who had come to make returns at other stores.
Signs advertising sales and discounts were seen at that mall and others all around the Bay Area Tuesday.
Some shoppers remarked on what they saw as a surprisingly quiet morning at the stores – which could have been due to the increasing amount of discounts offered throughout the year that make the usual end-of-year sales less novel, perhaps, than they used to be.